Yu Serizawa
President & Chief Executive Officer, Forma Corporation, Japan

Born in Tokyo in 1958 and grew up in Europe. Studied at the Institut d’Etudes Politiques de Paris (Section Service Public, 1980) and joined Crédit Lyonnais the same year in Paris. Having worked both at the bank’s Paris Head Office and its Tokyo Branch, she resigned in 1985 to establish InfoPlus, Inc. as one of the founding partners. In 1992, Yu Serizawa left the partnership to establish Forma Corporation. Between 1990 and 2005, she has been serving as Senior Advisor for Japan to the World Economic Forum. Since March 2000, she is concurrently Advisor to Mori Building Company Limited (largest privately held real estate developer headquartered in Tokyo). Yu Serizawa is concurrently Director General for International Affairs of the Science and Technology in Society (STS) forum.

________________________________________________________________________________________________

Forma Corporation advises major Japanese and foreign corporations as well as public entities on cross-border strategies and communications policies. Its activities include: planning and organization of fora, seminars and roadshows; planning and implementation of seminars and training programs for executives in the domain of cross-cultural management and business ethics issues, coupled with exclusive media and public-speaking programs; in-depth analyses on Japanese economic, financial and political situation; strategic consultation (investments, M&As, joint-ventures, alliances, government relations, public relations, publications).